Tag: Romania

Vasile Goldiș Western University of Arad, Arad, Romania

Vasile Goldiș Western University of Arad

Transcreation: when simple translation is not enough

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Vasile Goldiș Western University of Arad, Arad, Romania

Vasile Goldiș Western University of Arad

The conspicuous translator

Is it ever our moral duty to stick out like a sore thumb?

Virtually all professional translators are told at some point in their career that they should strive to be invisible in order to produce faithful renditions, and some theorists even go as far as considering translator’s notes to be a sign of defeat. However, the speaker believes that there are some circumstances when the best way to remain invisible in the eyes of the reader is actually to go beyond a simple note and ask the author straight out to consider rewriting the original to fit the translation.

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Vasile Goldiș Western University of Arad, Arad, Romania

Client Satisfaction Surveys for Freelance Translators

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Vasile Goldiș Western University of Arad, Arad, Romania

The truth about transcreation – A closely guarded secret you really ought to know

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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