Category: Transcreation

International Association of Professional Translators and Interpreters, Conference 2018, Valencia, Spain

Transcreation IAPTI

Transcreation: when simple translation is not enough

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Vasile Goldiș Western University of Arad, Arad, Romania

Vasile Goldiș Western University of Arad

Transcreation: when simple translation is not enough

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Mediterranean Editors and Translators, 2018 Workshops, Milan, Italy

Transcreation: when simple translation is not enough

Transcreation Video

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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BP17 Translation Conference, Budapest, Hungary

The truth about transcreation

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Vasile Goldiș Western University of Arad, Arad, Romania

The truth about transcreation – A closely guarded secret you really ought to know

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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International Association of Professional Translators and Interpreters, Conference 2015, Bordeaux, France

The truth about transcreation: a closely guarded secret you really ought to know

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Associazione Italiana Traduttori e Interpreti, Lombardy, Milan, Italy

Transcreation: quando, perché e che cosa è?

Con l’eccezione delle frasi più banali, la traduzione richiede quasi sempre un certo grado di creatività. Quando si lascia la strada della traduzione per intraprendere quella della transcreation? In quali casi e perché si varca la soglia della transcreatività?

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