Category: Transcreation

Il legame culturale tra lingua, cucina e popolo

TranslatingEurope Workshop 2020

Anche se la definizione di cultura varia, sia la lingua che la cucina normalmente appaiono fra i fattori distintivi. Dunque, il nesso fra le due cose è di fatto inestricabilmente radicato nella cultura di un popolo. L’importanza di una lingua comune per unire un popolo fu sentita dai padri fondatori dell’Italia unita, che non persero tempo nell’imporre l’italiano come lingua nazionale. Oggi si può affermare che, almeno per quanto riguarda la lingua, il processo di unificazione è riuscito, ma non si può dire altrettanto per la cucina: i diversi piatti della cucina italiana hanno ancora forti connotazioni regionali.

Forse non tutti gli italiani, però, sanno che anche la lingua inglese non è monolitica in cucina: ci sono numerosissime differenze lessicali fra l’inglese britannico e quello americano.

La presentazione in oggetto analizza le problematiche che nascono da queste premesse.

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Transcreation: when simple translation is not enough

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Transcreation: when simple translation is not enough

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

Watch a recording (extract).

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Transcreation: when simple translation is not enough

Transcreation Video

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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The truth about transcreation

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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The truth about transcreation – A closely guarded secret you really ought to know

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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The truth about transcreation: a closely guarded secret you really ought to know

Michael Farrell sets about establishing what transcreation actually involves by analysing how it differs from other language services, such as localization and traditional translation, and provides a little background and history of the term. He then goes on to perform a Gedankenexperiment to look at what the layman, including potential clients, might think transcreation actually is. Primarily, however, the main purpose of the presentation is to unmask the closet transcreators among the attendees through a group therapy approach and encourage them to admit publicly to their repressed true nature in the interest of their health, well-being, and possibly even their bank balances.

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Transcreation: quando, perché e che cosa è?

Con l’eccezione delle frasi più banali, la traduzione richiede quasi sempre un certo grado di creatività. Quando si lascia la strada della traduzione per intraprendere quella della transcreation? In quali casi e perché si varca la soglia della transcreatività?

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