RAG time – Generative AI can track down and define many words – but not all of them
Abstract
In this insightful article, published in the ITI Bulletin in July 2025, Michael Farrell explores the limitations of generative AI (GenAI) in handling obscure or technical terminology, which is a common challenge for professional translators. He proposes Retrieval-Augmented Generation (RAG) as a promising solution. RAG enhances GenAI by integrating external data sources, thereby improving factual accuracy. Farrell illustrates its potential through examples from translation workflows and highlights RAG’s role in empowering translators as informed decision-makers.
Published in
ITI Bulletin, July 2025; pp. 27-29.
Engaging copy translated literally into English, without taking account of differences in linguistic, semantic and cultural expressions, at best leaves much to be desired and at worst provokes hysterical laughter.
Thanks to my scientific background, I specialize in technical translations. Over the years I have acquired experience in transcreating advertising copy and press releases primarily for the promotion of technology products.
All my clients are satisfied with my ability to understand and meet their expectations.